Mark your whole library. Pay once per title.
Per-view watermarking punishes you for being popular. ICU charges for the work that actually happens: preparing a title once and moving bytes to viewers.
Prices will be published when the first case studies are complete. Until then every engagement is priced per studio; the model below is what you will be billed on.
— up to 180 min
4K/VR surcharge —
storage — per GB-month
(or bring your own Cloudflare account and pay them directly)
covers dashboard, tokens, access logs, support
* At $0.01/play + $499/investigation. Public list price of one platform vendor (Muvi, 2026) used as the reference; enterprise watermarking vendors do not publish prices.
Managed encoding.
We run Mark for you: — per title on top of the Mark fee, or bring your own render machine with the desktop encoder at no extra charge.
Bring your own storage.
Keep the files in your own Cloudflare account; you pay Cloudflare for storage and we bill only the platform fee and Mark.
Analyst hours.
Difficult captures handled by us: — per hour.
Launch offer
First — studios: catalogue marking at — and the platform fee waived for — months, in exchange for a case study we may cite with your approval.
Book a demo with your own footage →Why no per-view fee?
Because encoding a viewer's identity into their stream costs us almost nothing once the title is prepared. Charging per view would be charging for nothing.
What happens when a title goes viral?
Your delivery bill grows with the gigabytes, like any CDN. Nothing else changes.
Do I pay to re-mark a title if I re-master it?
Yes, it is a new encode; same per-title fee.